The front desk library
What to say, and what to send, at the front desk.
Wording and ideas you can copy for the moments every clinic runs into: a no-show, a late cancellation, a slow month, a holiday, an empty Instagram feed. Each page is one of them, written out.
What to say
Wording for the awkward moments, by text and on the phone.
What to say when a client misses an appointment. Hi [Name], we missed you at [time] today and wanted to make sure you're okay. Would you like me to find you a new time this week? What to say when a client cancels last minute. Thanks for letting us know, [Name]. Because this is inside our [24] hour window, the cancellation fee of [amount] applies. I'd lov… What to say when a client says you are too expensive. Thanks for asking! [Treatment] with us is [how it's priced], and every visit includes [what's included, who does it]. The consult … How to tell clients about a price increase. Hi [Name], a quick heads up from [Clinic]: our prices are changing on [date]. Anything you book before then stays at today's price… How to get clients to rebook. Your skin will be ready for the next one in about [weeks] weeks. That's around [date]. I have [day] at [time], same as today. Shal… How to ask clients for a Google review. Hi [Name], thanks for coming in today! If you have a minute, a Google review helps other clients find us: [review link]
Text templates
Messages to copy, with the timing that makes them work.
Appointment reminder text templates. Hi [Name], a reminder from [Clinic]: your [treatment] with [provider] is tomorrow at [time]. Reply C to confirm or R to reschedule… Google review request text templates. Hi [Name], thanks for coming in today! If you have a minute, a Google review helps other clients find us: [review link] Botox reminder text templates. Hi [Name], it's [Clinic]. It's been about [weeks] weeks since your visit with [provider], so you're coming up on your usual timing… "We miss you" texts for clients who stopped coming. Hi [Name], it's [Clinic]. We haven't seen you since your [treatment] in [month] and wanted to check in. [Provider] has [day] at [t…
Policies and menus
Plain-language policies and a menu clients can book from.
Ideas
Promotions by occasion, Instagram posts and marketing, with wording to copy.
Med spa promotion ideas that don't cheapen your prices. Hi [Name], it's [Clinic]. This month every [treatment] comes with a complimentary [add-on]. [Provider] has [day] at [time]. Want i… Med spa event ideas people actually come to. Hi [Name], it's [Clinic]. [Provider] is hosting a small [event] on [date] at [time], [number] seats only. Would you like one? Repl… Mother's Day spa promotion ideas for med spas. Hi [Name], it's [Clinic]. Mother's Day is [date]. If you'd like to book a visit for your mom, or bring her with you, I can hold a … Valentine's Day spa promotion ideas beyond couples. Hi [Name], it's [Clinic]. On [date] we're holding side-by-side times for friends. Want me to save two for you at [time]? Reply STO… Christmas and holiday spa promotion ideas for a full December. Hi [Name], it's [Clinic]. Our December evenings usually fill by mid-November, and you'd be due around then. Want me to hold an eve… Summer spa promotion ideas for the slow months. Hi [Name], it's [Clinic]. Traveling this summer? Tell me your dates and I'll fit you in before you go and hold a time for when you… Spring spa promotion ideas for wedding and graduation season. Hi [Name], it's [Clinic]. Wedding or graduation coming up this spring? Tell me the date and [provider] will build a timeline at a … Med spa Instagram post ideas for a month of content. Meet [Name], our [role]. [Years] years in, and still happiest doing [treatment]. Ask her anything in the comments. Esthetician Instagram captions you can copy. Two times just opened: [day] at [time] and [day] at [time]. Message me to take one. Esthetician Instagram bio ideas that get you booked. Licensed esthetician Med spa marketing ideas, in the order they pay off. Hi [Name], it's [Clinic]. We haven't seen you since your [treatment] in [month] and wanted to check in. [Provider] has [day] at [t… Esthetician marketing ideas for a one-person studio. Your skin will be ready for the next one in about [weeks] weeks. I have [day] at [time], same as today. Shall I hold it? Med spa membership ideas clients keep. You've been in [number] times this year. Our membership would cover the visits you already make and add [perk]. Shall I send you t…
Don't take our word for it. Interview Bella for the job.
Call and interview her the way you'd interview a front desk hire. Ask how she handles an after-hours caller, a price question or a reschedule. Then she'll book you a time with our team.