Text to clients
Hi [Name], it's [Clinic]. Mother's Day is [date]. If you'd like to book a visit for your mom, or bring her with you, I can hold a time this week. Want me to? Reply STOP to opt out.
Ideas
Mother's Day spa promotion ideas for med spas.
Mother's Day is bought by someone else. Make it easy for a partner or a daughter to book a visit for her, and give her a reason to bring someone along.
7:20 PM
Glow Aesthetics
Text message
Hi, I want to book something for my mom for Mother's Day. What do you recommend?
What a lovely idea. Our Signature Facial is a favorite gift: 60 minutes with Mia. I can hold Saturday May 9 at 11:00 AM for her. Shall I book it in her name?
Yes please, her name is Linda
The list
Eight ideas for Mother's Day
- 01
Mother and daughter hour
Two facials side by side, booked as one visit.
- 02
Booked for her
A visit a family member books and pays for, in her name, with a card you print.
- 03
The "she chooses" visit
A set amount of time with a provider, and she picks the treatment at her consult.
- 04
Mom's quiet hour
A weekday morning slot held for mothers, with no rush at either end.
- 05
New mom reset
A gentle first visit for someone who hasn't had an hour to herself in a while.
- 06
Three generations
Grandmother, mother and daughter, with a photo if they want one.
- 07
The take-home pairing
A product chosen by the provider, wrapped, with the visit.
- 08
Last-minute rescue
A printable booking confirmation for the person who remembered on Saturday night.
Check the rules where you practice.
Rules differ by place. In Canada, advertising a prescription treatment by name is restricted, and some provinces, including Alberta, restrict discounts, gift certificates and prizes for treatments. Check with your regulator before you run an offer.
Copy and adapt
Texts and captions to copy.
Replace the parts in [brackets] with your own details.
Instagram caption
She'd never book it for herself. So you can. Mother's Day visits, booked in her name, with a card ready to print. Message us and we'll set it up.
For the gift giver
You're all set: [treatment] for [her name] on [date] at [time] with [provider]. I've attached a card you can print or forward. She can move the time by replying here.
Do
- Open Mother's Day bookings three weeks ahead.
- Let the giver book in her name and let her change the time.
- Hold weekend slots back for it.
Don't
- Don't sell an injectable as a surprise gift. She should choose that herself at a consult.
- Don't make the giver call during business hours to arrange it.
- Don't forget the clients for whom the day is hard. Keep the message optional and kind.
Or let Bella do it
How Bella handles this for you.
Gift bookings come in at night from people who aren't your clients yet. Bella answers them, suggests what you've told her to suggest, and books the visit in the right name. Clinical questions still go to your team.
Questions owners ask
When should Mother's Day promotions start?
About three weeks before. The first week reaches the planners, and the last few days catch everyone else.
Are gift certificates a good idea?
Where they're allowed, yes. Some provinces restrict gift certificates for treatments, so a booked visit in her name is the safer version everywhere.
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Your next bookings are already in your client list.
Book a meeting and we'll show you how Bella brings them back.