Bring past clients back without a blast.

Month one: a win-back across your list

Every new clinic starts with a campaign across its existing client list. Your client list comes with you during setup, so the first messages go to the clients who matter most.

• Bella reaches out to past clients who haven't been in for a while, by text and, where it fits, by call.
• Each message uses the client's name, her last treatment and her provider.
• Messages are spaced out over time, not sent all at once.
• When someone replies, Bella answers and books the time.

After month one: timed to each treatment

Different treatments come due at different times, so a Botox client and a facial client hear from you at different moments.

• Injectables around every 3 to 4 months.
• Facials every 4 to 6 weeks.
• Series treatments, such as laser, on their schedule.
• Your clinic sets its own windows, and Bella follows them.

Personal, not a blast

A message that says "20% off, this week only" to everyone teaches clients to wait for sales. Bella's messages sound like your front desk checking in: a name, the last visit, the provider and an easy way to book. They keep to scheduling and never discuss clinical details.

Who hears from Bella, and who never does

Messages go to people on your client list. Every text includes a clear way to opt out, and anyone who opts out never hears from Bella again. Texting past clients is marketing and both the US and Canada regulate it, so read the consent basics in our reactivation guide, linked at the bottom of this page.

What you see

Every client sits in a retention pipeline: recently visited, due, lapsing, win-back, contacted and rebooked. Clients who rebook are counted as recovered revenue, so you can see what the follow-up earned.

Starting

Texting switches on once the phone carriers approve your number, usually one to two weeks after setup, so the month-one campaign begins when texting does.