Instagram DMs

Instagram DMs that turn into appointments.

Plenty of new clients find a clinic on Instagram and ask about a treatment right there in the DM. If the reply comes the next afternoon, many have already moved on. Bella answers in seconds.

Call 1-844-792-3552 and interview her like you would a front desk hire.

11:48 PM
Glow Aesthetics
Instagram DM
Sunday 11:48 PM
hey!! how much is lip filler? and do you do consults first?
Hi! Yes, we start with a consult with Dr. Patel so she can plan with you. Want me to find a time this week?
yes pls, after 5
Wednesday at 5:30 PM or Thursday at 6:00 PM?
wednesday
Done. Wednesday at 5:30 PM. I'll text you the details.
Example conversation. Names are made up.
In short

Instagram DM booking means Bella replies to the direct messages sent to your clinic's Instagram account. She answers from your menu, offers open times and books the appointment, at any hour. Clinical questions go to your team, and every conversation stays in your Instagram inbox as usual.

In detail

How it works, part by part.

What clients ask in a DM

DMs are casual and fast, and many come in at night. Bella handles the questions your clinic gets most.

  • "How much is Botox?" answered the way you've written your pricing.
  • "Do you do consults first?" and what a consult involves.
  • "Do you have anything this week?" with real openings.
  • Hours, location details you share, parking and policies.

How a DM becomes a booking

Bella offers two open times that fit what the person asked for, books the one she picks and asks for a mobile number so the confirmation can come by text. The appointment lands in your calendar with the right provider and length.

What stays with your team

A question about a reaction, a medication or a result is not something an assistant should answer in a DM. Bella passes it to your team and tells the person someone will follow up. She also doesn't discuss before-and-after results or give treatment advice.

Setting it up

Your Instagram account is connected during setup. Automated replies need an Instagram professional account (business or creator), which most clinics already have. You keep seeing every conversation in your own Instagram inbox.

Where posting fits

This page is about replying to messages. Posting content, Reels and Stories is a separate service under Get Found, and Bella doesn't comment or follow on your behalf.

Real situations

Three DMs, as Bella handles them

11:48 PM, a price question how much is lip filler?It depends on how much you'd like, which Dr. Patel works out with you in a consult. Want a time this week?
8:15 AM, from a Reel saw your reel about skin boosters, are they painful?Great question for Dr. Patel to answer in person. I can book you a consult so you can ask everything. Does Thursday work?
6:30 PM, a clinical question I'm on antibiotics, can I still get my facial?That's one for your provider, and I don't want to guess. I'll have the team reach out today. What's the best number?

Example conversations. Names are made up.

Step by step

From a DM to a booked time

  1. Someone messages your Instagram

    At any hour, from a post, a Reel or the profile.

  2. Bella replies in seconds

    From your menu, in your clinic's voice.

  3. She offers open times

    Two real options from your calendar.

  4. The person picks one

    And shares a mobile number.

  5. It's booked and confirmed

    Confirmation comes by text.

Bella handles

  • Questions about treatments, hours and policies
  • Booking and rescheduling from a DM
  • Replies at night, on weekends and on holidays
  • Moving the booking details to a text confirmation

Bella hands to your team

  • Clinical and medical questions
  • Before-and-after and results talk
  • Complaints and sensitive messages
  • Always with a follow-up promise
!
What it doesn't do

Bella answers direct messages. She doesn't post, comment, follow or send DMs to people who haven't messaged you first. She never gives medical advice and never takes payment details in a DM.

Questions about Instagram dms

Can an AI answer Instagram DMs for a med spa?

Yes. Bella replies to the direct messages your clinic's Instagram account receives, answers from your menu and books the appointment. Clinical questions are passed to your team.

Does it work with a personal Instagram account?

Automated replies need an Instagram professional account, either business or creator. Most clinics already have one, and we check during setup.

Can I still see and reply to DMs myself?

Yes. The conversations remain in your Instagram inbox, so you can read them and step in whenever you want.

Will Bella message people who haven't messaged us first?

No. She replies to messages people send. She doesn't start conversations, comment or follow accounts.

Does she post for me?

No. Posting is part of Get Found, under social media, where fresh content is created and posted every month.

Does this work with my booking software?

Bella works alongside most booking systems. We confirm yours on a call before setup, so you know how appointments will land in your calendar.

Don't take our word for it. Interview Bella for the job.

Call and interview her the way you'd interview a front desk hire. Ask how she handles an after-hours caller, a price question or a reschedule. Then she'll book you a time with our team.

BellaTaking calls now, 24/7
Interview Bella

Call 1-844-792-3552, any time.

Interview Bella

Interview Bella for the job.

1-844-792-3552

Interview her like you would a front desk hire. Ask how she'd handle a late-night caller, a price question or a reschedule. She answers 24/7 and will book you a time with our team.

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