Privacy Policy
Last updated:
The short version
- We never sell your information or your clients' information.
- We use it to run Bella: answer calls and messages, book appointments, request reviews and bring clients back.
- We rely on service providers, several of them based in the United States, so data may be processed outside Canada.
- HIPAA and PIPEDA compliant. Documentation available on request.
Hello Bella ("we", "us", "our") provides Bella, an AI front desk and growth system for med spas, estheticians and beauty businesses. Bella answers calls and messages, books appointments, requests Google reviews, helps manage Google Business Profile listings and reaches out to past clients. This policy explains what information we collect, how we use it, who we share it with, and the choices you have.
It applies to our website, Bella's calls and messages, and the owner dashboard. It covers two groups of people: the businesses that use Hello Bella, and their clients and callers who talk to Bella. When we handle a business's client information, we do it on that business's behalf and under its instructions. By using our website or services, you agree to this policy.
1Information we collect
- Contact details: name, phone number and email address.
- Business information: business name, address, hours, services, providers, staff and prices a business gives us for setup, and access to its Google Business Profile when it asks us to manage it.
- Call and message data: phone numbers, call details, call recordings and transcripts, and the texts, Instagram DMs and website chat messages exchanged with Bella.
- Booking and client data: appointments, client names, contact details and visit history, used to book, remind, request reviews and rebook.
- Account data: login credentials, dashboard preferences, and billing details processed by our payment provider.
- Website requests: what you enter in our forms, such as a visibility check or a guide request (for example, your name, business, website, email and phone number).
- Technical data: IP address, browser, device information and usage analytics.
2How we use your information
- To answer calls and messages, book appointments and respond to clients.
- To send review requests, reminders and rebooking messages on a business's behalf.
- To manage Google Business Profile listings and prepare visibility and ranking reports.
- To improve Bella's accuracy, voice quality and reliability.
- To provide the owner dashboard, reports and notifications.
- To process payments and manage subscriptions.
- To send service updates, security alerts and support messages, and to respond to requests made through our website.
- To comply with legal obligations.
3Calls, texts and consent
Calls handled by Bella may be recorded and transcribed for booking accuracy, quality assurance and dispute resolution. Where the law requires it, callers are told at the start of the call. Businesses are responsible for making sure their use of Bella follows the call recording laws where they operate.
Bella sends texts from a business's own number, on its behalf. Marketing texts include a clear way to opt out, and anyone who replies STOP won't receive further marketing texts. Businesses are responsible for having their clients' consent to be contacted.
4Health information
Bella isn't designed to collect clinical details. She doesn't give medical advice, and she hands clinical questions to the business's own team. Some conversations may still include health information, such as the treatment a client asks about. We protect that information with the same safeguards described below, and only use it to provide the service.
HIPAA and PIPEDA compliant. Documentation available on request.
6Where your information is processed
Many of the service providers above are based in the United States or run their systems there. That means your information, and the client information a business shares with us, may be stored and processed outside Canada, including in the United States. While it's there, it may be subject to the laws of that country, including lawful access by courts and authorities.
7Data retention
We keep account data while an account is active. Call recordings, transcripts and messages are kept for as long as needed to provide the service and meet legal obligations, then deleted or anonymized. You may ask for earlier deletion at any time.
8Data security
We use industry-standard safeguards, including encryption in transit, access controls and audit logging. No method of transmission or storage is completely secure, but we work continuously to protect your information.
9Your rights
Depending on where you live, you may have the right to access, correct, delete or export your personal information, and to object to or restrict some processing. To use these rights, email us at privacy@hellobella.io.
If you're a client of a business that uses Bella, you can also contact that business directly. We'll help it respond. To stop marketing texts, reply STOP to any message.
11Children's privacy
Hello Bella is intended for business use. We do not knowingly collect personal information from children under 13.
12Changes to this policy
We may update this policy from time to time. The date at the top shows the latest version. We'll communicate material changes on our website or by email. Continuing to use the service after a change means you accept the updated policy.
13Contact us
Questions or requests about this policy?