Text to regulars
Hi [Name], a quick heads up from [Clinic]: our prices are changing on [date]. Anything you book before then stays at today's price. Want me to hold your usual spot? Reply STOP to opt out.
What to say
How to tell clients about a price increase.
Tell them once, in writing, at least 30 days ahead. Give the date, the reason in a sentence and a chance to book at the current price. Skip the apology.
10:00 AM
Glow Aesthetics
Text message
Six weeks before the change
Hi Maria, a quick heads up from Glow Aesthetics: our prices are changing on March 1. Anything you book before then stays at today's price. Want me to hold your usual spot?
Thanks for the notice. Yes, book my usual please
Copy and adapt Email
Wording you can use today.
Replace the parts in [brackets] with your own details.
Subject: Our prices from [date] Hi [Name], From [date], some of our prices are going up. It's the first change since [year], and it lets us keep [what stays: the same providers, longer appointments, the products you love]. Anything booked before [date] stays at the current price. You can book here: [link]. Thank you for being one of our regulars. [Your name]
If someone pushes back
I understand, and thank you for telling me. The new prices let us keep [what stays]. Your next visit is still at the current price if we book it before [date]. Shall I do that?
Do
- Give at least 30 days of notice, 60 for regulars on a series.
- Offer one last booking at the old price.
- Update your menu, your booking page and your front desk the same day.
Don't
- Don't apologize or over-explain your costs.
- Don't announce it only on Instagram. Regulars should hear it from you.
- Don't make exceptions that the rest of the team doesn't know about.
Or let Bella do it
How Bella handles this for you.
When your menu or prices change, you tell us and Bella is updated, so every caller hears the new price from the right date and nobody at the desk quotes the old one.
Questions owners ask
How much notice is enough?
Thirty days is a fair minimum. More for clients partway through a series, who should finish at the price they started on.
Do I need to explain why?
One sentence is plenty. Clients who value you mostly want to know when it starts and whether their next visit is affected.
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