Text to regulars
Hi [Name], it's [Clinic]. This month every [treatment] comes with a complimentary [add-on]. [Provider] has [day] at [time]. Want it? Reply STOP to opt out.
Ideas
Med spa promotion ideas that don't cheapen your prices.
The promotions that last add something instead of taking money off: an add-on, a first look, a bundle or a reason to book this month. Clients remember the treat. They also remember the discount, and wait for the next one.
10:30 AM
Glow Aesthetics
Text message
Hi Maria, it's Glow Aesthetics. This month every HydraFacial comes with a complimentary LED add-on. Mia has Thursday at 5:00 PM. Want it? Reply STOP to opt out.
Ooh yes, book me in
Booked. Thursday at 5:00 PM with Mia. See you then!
The list
Ten promotions that add value
- 01
The add-on month
One free upgrade with one treatment, for one month. It costs you minutes, not margin.
- 02
First look for regulars
Open a new treatment to your regulars a week before everyone else.
- 03
Bring-it-forward booking
A small extra for anyone who books their next visit before they leave.
- 04
The quiet-day perk
A treat that only applies on your slowest day or hour.
- 05
Series, paid together
Price a course of treatments as a set, with the plan written down.
- 06
New provider introduction
Meet-the-provider consults when someone joins your team.
- 07
Skin check month
Complimentary skin consults, booked in advance, with a written plan to take home.
- 08
The product pairing
A take-home product matched to the treatment, chosen by the provider.
- 09
Anniversary thank you
A small treat on the anniversary of a client's first visit.
- 10
The waitlist offer
Same-day openings offered first to clients who asked to be told.
Check the rules where you practice.
Rules differ by place. In Canada, advertising a prescription treatment by name is restricted, and some provinces, including Alberta, restrict discounts, gift certificates and prizes for treatments. Check with your regulator before you run an offer.
Copy and adapt
Texts and captions to copy.
Replace the parts in [brackets] with your own details.
Instagram caption
This month only: every [treatment] includes a complimentary [add-on]. No code, no catch. Book through the link in our bio or send us a message.
At checkout
Before you go: if we book your next [treatment] today, I can add [small extra] to that visit. Does [date] work?
Do
- Give every promotion a start and an end date.
- Tell your team and your phones before you tell Instagram.
- Track how many bookings it brought, not how many likes.
Don't
- Don't run back-to-back discounts. Regulars learn to wait.
- Don't promote a result. Promote the visit.
- Don't tie any offer to leaving a review.
Or let Bella do it
How Bella handles this for you.
Tell us what you are running and Bella is updated, so every caller and every text gets the same offer and can book it on the spot, at any hour. In the first month she also reaches out to past clients who haven't been in for a while.
Questions owners ask
How often should a med spa run a promotion?
Less often than you think. One clear offer a month, or one a season, is easier to explain and easier to measure than something new every week.
Do discounts work?
They fill a slow week. They also teach clients what your treatment is worth without one. An add-on fills the same week and keeps your price intact.
More from the library
Other moments at the front desk.
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Your next bookings are already in your client list.
Book a meeting and we'll show you how Bella brings them back.