A few months quiet
Hi [Name], it's [Clinic]. We haven't seen you since your [treatment] in [month] and wanted to check in. [Provider] has [day] at [time] if you'd like it. No pressure either way. Reply STOP to opt out.
Text template
"We miss you" texts for clients who stopped coming.
Write it like a person, mention her last treatment and offer one time. No discount, no guilt, and a clear way to say no.
11:15 AM
Glow Aesthetics
Text message
5 months since her last facial
Hi Maya, it's Glow Aesthetics. We haven't seen you since your facial in May and wanted to check in. If your skin's ready for a reset, Mia has Wednesday at 6:00 PM. No pressure either way. Reply STOP to opt out.
I've been meaning to book! Wednesday works
Copy and adapt
Wording you can use today.
Replace the parts in [brackets] with your own details.
About a year
Hi [Name], it's [provider]'s team at [Clinic]. It's been about a year, and we wanted to say hello. If you'd ever like to come back, just reply here and we'll find a time. If you'd rather not hear from us, reply STOP.
Something new she'd like
Hi [Name], it's [Clinic]. It's been a while, so I wanted you to hear this from us: we now offer [new treatment]. Want me to save you a spot with [provider]? Reply STOP to opt out.
Do
- Mention the last treatment and the provider she saw.
- Space the messages out. One a month is plenty.
- Take no reply as an answer after two tries.
Don't
- Don't lead with a discount. It teaches regulars to wait for one.
- Don't send the same message to your whole list on the same day.
- Don't text anyone who never agreed to hear from you.
Or let Bella do it
How Bella handles this for you.
In the first month, Bella reaches out to past clients who haven't been in for a while, personally and spaced out, using their last treatment and provider. After that she keeps watch so fewer clients go quiet in the first place.
Questions owners ask
How long before a client counts as lapsed?
It depends on the treatment. Someone on a four to six week facial rhythm is lapsing at three months. For injectables it is closer to six.
Should I offer a discount to bring clients back?
Try without one first. Most lapsed clients were never unhappy. A personal message with a real time is usually enough.
More from the library
Other moments at the front desk.
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Your next bookings are already in your client list.
Book a meeting and we'll show you how Bella brings them back.