Invitation text
Hi [Name], it's [Clinic]. [Provider] is hosting a small [event] on [date] at [time], [number] seats only. Would you like one? Reply STOP to opt out.
Ideas
Med spa event ideas people actually come to.
Small, booked and educational beats big and open. An evening for 15 invited clients who each leave with a consult booked does more than a crowded open house.
4:15 PM
Glow Aesthetics
Text message
Hi Jenna, it's Glow Aesthetics. Dr. Patel is hosting a small skin evening on Thursday the 14th at 6:30 PM, 15 seats only. Would you like one? Reply STOP to opt out.
Yes! Can I bring my sister?
Of course. I've saved two seats under your name. See you both on the 14th!
The list
Eight events worth the evening
- 01
Meet the injector
A short talk and questions with your provider. No treatments on the night.
- 02
Skin clinic night
Ten-minute skin consults in turn, each ending with a written plan.
- 03
Bring a friend evening
Regulars invite one guest. The guest gets a consult, the regular gets a thank you.
- 04
New treatment preview
A live demonstration on a team member, with time for questions.
- 05
The lunch hour
A midday open hour for people who work nearby and can't come at night.
- 06
Bridal morning
A planning session for brides and their mothers, with a timeline to take home.
- 07
Anniversary open house
Once a year, to thank the people who kept you open.
- 08
Partner evening
Co-host with a neighbor: a boutique, a stylist, a fitness studio.
Check the rules where you practice.
Rules differ by place. In Canada, advertising a prescription treatment by name is restricted, and some provinces, including Alberta, restrict discounts, gift certificates and prizes for treatments. Check with your regulator before you run an offer.
Copy and adapt
Texts and captions to copy.
Replace the parts in [brackets] with your own details.
Instagram caption
[Number] seats. One evening. [Provider] answers every question you've been saving. [Date], [time]. Message us to save your seat.
The morning after
Hi [Name], thank you for coming last night! If you'd like to book the consult we talked about, [provider] has [time 1] or [time 2]. Reply STOP to opt out.
Do
- Cap the guest list and take names.
- Follow up the next morning while it is fresh.
- Have someone other than the provider handle bookings on the night.
Don't
- Don't treat on the night with alcohol in the room.
- Don't offer prizes or draws for treatments where your rules forbid it.
- Don't let it end without a next step for each guest.
Or let Bella do it
How Bella handles this for you.
An event sends a wave of calls, texts and DMs, usually after you close. Bella answers every one, takes the questions and books the consults that follow, so the evening turns into appointments.
Questions owners ask
How many people should I invite?
Invite about twice the seats you have. For a first event, 12 to 20 guests is plenty and lets each person talk to the provider.
Should treatments be offered on the night?
Most clinics book them for another day. It keeps consent and aftercare clean, and it gives you a second visit.
More from the library
Other moments at the front desk.
Text template Google review request text templates. Hi [Name], thanks for coming in today! If you have a minute, a Google review helps other clients find us: [review link] Open Ideas Med spa Instagram post ideas for a month of content. Meet [Name], our [role]. [Years] years in, and still happiest doing [treatment]. Ask her anything in the comments. Open Ideas Esthetician Instagram captions you can copy. Two times just opened: [day] at [time] and [day] at [time]. Message me to take one. Open
See where you show up.
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