Openings
Two times just opened: [day] at [time] and [day] at [time]. Message me to take one.
Ideas
Esthetician Instagram captions you can copy.
A good caption does one job: it tells the right person what to do next. Say what the post shows, who it's for and how to book, in three short lines.
glowaesthetics
glowaesthetics Sixty minutes, one client, no phone. That's the whole idea. A few evening times just opened for next week. Message me to book.
The list
Ten captions by purpose
- 01
For an opening
"Two times just opened: Thursday at 4:00 and Saturday at 10:00. Message me to take one."
- 02
For a facial photo
"What an hour with me looks like. No rushing, no upsell, a plan to take home."
- 03
For a first-timer
"Never had a facial? Start with a consult. I'll ask about your skin and tell you honestly what's worth doing."
- 04
For your policy
"I hold your time just for you. If plans change, 24 hours of notice lets me offer it to someone else."
- 05
For a product
"The one product I'd keep if I could only keep one, and how I'd use it."
- 06
For a review
"Her words, not mine. Thank you for trusting me with your skin."
- 07
For a slow week
"Quiet week, which means I have time. Weekday mornings are open."
- 08
For a milestone
"Three years in this room. Thank you to every one of you who came back."
- 09
For a question
"The question I'm asked most, answered. Save this for later."
- 10
For being away
"I'm away until the 14th. Messages are still answered and bookings are open for when I'm back."
Copy and adapt
Texts and captions to copy.
Replace the parts in [brackets] with your own details.
What a visit is like
What an hour with me looks like: [three short things]. No rushing, and a plan to take home. Booking link in my bio.
Your policy, kindly
I hold your time just for you. If plans change, [24] hours of notice lets me offer it to someone on my waitlist. Thank you for understanding.
Do
- End every caption with how to book.
- Write the way you talk to a client in the room.
- Put the important line first. Most people read one.
Don't
- Don't stack twenty hashtags under a caption.
- Don't apologize for your prices or your policy.
- Don't diagnose skin in the comments. Invite a consult.
Or let Bella do it
How Bella handles this for you.
When a caption works, the messages come while your hands are on a client. Bella answers Instagram DMs, texts and calls in seconds, and books the time into your calendar.
Questions owners ask
How long should an Instagram caption be?
Short enough that the first line does the work. Three lines is plenty for an opening. A teaching post can run longer if the first line earns it.
Do hashtags still matter?
A few specific ones help people find you locally. A long block of them adds little and makes the caption harder to read.
More from the library
Other moments at the front desk.
Text template Google review request text templates. Hi [Name], thanks for coming in today! If you have a minute, a Google review helps other clients find us: [review link] Open Ideas Med spa event ideas people actually come to. Hi [Name], it's [Clinic]. [Provider] is hosting a small [event] on [date] at [time], [number] seats only. Would you like… Open Ideas Med spa Instagram post ideas for a month of content. Meet [Name], our [role]. [Years] years in, and still happiest doing [treatment]. Ask her anything in the comments. Open
See where you show up.
Tell us your clinic and the service you want to be known for. We'll email you a short video of your Google and AI visibility.