Text to clients
Hi [Name], it's [Clinic]. Wedding or graduation coming up this spring? Tell me the date and [provider] will build a timeline at a consult. Want me to book one? Reply STOP to opt out.
Ideas
Spring spa promotion ideas for wedding and graduation season.
Spring has dates attached: weddings, graduations, reunions. Promote the plan that leads up to the date, with the timing set by your provider.
6:05 PM
Glow Aesthetics
Text message
I'm getting married June 6. When should I start coming in?
Congratulations! The best first step is a bridal consult with Dr. Patel, who will build your timeline. She has Thursday at 4:30 PM. Shall I book it?
Yes please!
The list
Seven ideas for spring
- 01
The bridal consult
One appointment that ends with a written timeline to the wedding date.
- 02
Mother of the bride
Her own plan, booked alongside her daughter's.
- 03
The wedding party
Side-by-side facials for the group, a week or two before, as the provider advises.
- 04
Graduation gift
A booked first facial for a graduate, with a card.
- 05
After-winter skin check
A consult for regulars to reset their plan for the warmer months.
- 06
Reunion season
For the clients with a date in the calendar and a few months to prepare.
- 07
Spring clean your routine
Bring your products in. The provider tells you what to keep.
Check the rules where you practice.
Rules differ by place. In Canada, advertising a prescription treatment by name is restricted, and some provinces, including Alberta, restrict discounts, gift certificates and prizes for treatments. Check with your regulator before you run an offer.
Copy and adapt
Texts and captions to copy.
Replace the parts in [brackets] with your own details.
Instagram caption
A date in the calendar? Start with a consult. [Provider] builds your timeline backward from the day, so nothing is rushed. Message us to book.
After the bridal consult
Lovely to meet you today, [Name]! Your timeline is attached. I've held your next visit for [date] at [time]. Reply C to confirm.
Do
- Sell the plan, not a single treatment.
- Let the provider set every date on the timeline.
- Book the whole plan at the consult.
Don't
- Don't promise how she'll look on the day.
- Don't quote treatment timing in a caption. It varies by person.
- Don't leave the mother of the bride out of the message.
Or let Bella do it
How Bella handles this for you.
A bride asks her first question at night, on Instagram. Bella answers the DM, books the consult with the right provider and texts the intake form, so the plan starts the same week.
Questions owners ask
How far ahead should brides book?
That's for your provider to say at the consult, because it depends on the treatments. The promotion's job is to get the consult booked early.
Should I offer a bridal package?
A written plan priced as a set works well. Keep the treatments flexible so the provider can adjust after the consult.
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Your next bookings are already in your client list.
Book a meeting and we'll show you how Bella brings them back.