Text to clients
Hi [Name], it's [Clinic]. On [date] we're holding side-by-side times for friends. Want me to save two for you at [time]? Reply STOP to opt out.
Ideas
Valentine's Day spa promotion ideas beyond couples.
Most of your clients are not booking for a partner. Build the day around friends and around herself, and treat couples as one option among three.
12:05 PM
Glow Aesthetics
Text message
Hi Ana, it's Glow Aesthetics. On February 13 we're holding side-by-side facial times for friends. Want me to save two for you at 5:30 PM? Reply STOP to opt out.
Yes!! I'm bringing Kim
Done. Two facials at 5:30 PM on the 13th. See you both then!
The list
Seven ideas for February
- 01
The friends' evening
Side-by-side appointments on the 13th for two friends.
- 02
An hour for yourself
A longer facial, framed as the appointment she keeps putting off.
- 03
Side by side for two
A couples option for the clients who want it, booked as one visit.
- 04
The week, not the day
Run it for the whole week so the 14th isn't the only choice.
- 05
A note with the visit
A handwritten card from the giver, placed in the room before she arrives.
- 06
First visit for a partner
A gentle introductory facial for someone who has never been.
- 07
Book the next one together
Two friends who rebook together both get a small extra next time.
Check the rules where you practice.
Rules differ by place. In Canada, advertising a prescription treatment by name is restricted, and some provinces, including Alberta, restrict discounts, gift certificates and prizes for treatments. Check with your regulator before you run an offer.
Copy and adapt
Texts and captions to copy.
Replace the parts in [brackets] with your own details.
Instagram caption
Valentine's week at [Clinic]: bring a friend, bring a partner, or bring yourself. Side-by-side times are open [dates]. Message us to book.
For a partner booking
Booked: [treatment] for [her name] on [date] at [time]. If you'd like a card in the room when she arrives, reply with what it should say.
Do
- Lead with friends and self-care. It fits more of your list.
- Offer the whole week.
- Make it easy to book two people at once.
Don't
- Don't assume every client has a partner, or wants reminding.
- Don't push injectables as a gift.
- Don't cut prices for the day. Add something to the visit.
Or let Bella do it
How Bella handles this for you.
Booking two people side by side means two providers and two rooms free at the same time. Bella knows your team's calendars and books both together, with one confirmation.
Questions owners ask
Is Valentine's Day worth a promotion for a med spa?
It's a small occasion compared with Mother's Day or the holidays. It works best as a reason to bring a friend, which introduces someone new to your clinic.
When should I announce it?
Two weeks before, with a reminder in the last few days for the people booking late.
More from the library
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Your next bookings are already in your client list.
Book a meeting and we'll show you how Bella brings them back.