Specialist
Licensed esthetician Acne and barrier repair [Town] · by appointment only Book below
Ideas
Esthetician Instagram bio ideas that get you booked.
Four lines: what you do, who it's for, where you are and how to book. A stranger should know all four in three seconds.
glowaesthetics
glowaesthetics Licensed esthetician · Facials and skin plans · By appointment only · Message me or book below
The list
The four lines, and what goes in each
- 01
Line 1: what you do
"Licensed esthetician" plus your specialty. "Acne and barrier repair" beats "skincare lover".
- 02
Line 2: who it's for
The client you want more of: "for sensitive, reactive skin", "for busy women who want a plan".
- 03
Line 3: where and when
Your neighborhood or town and "by appointment only" if that's true.
- 04
Line 4: how to book
One instruction: "Book below" or "Message me to book". Not both and three others.
- 05
The name field
It's searchable. Put "Esthetician" and your specialty there, not just your name.
- 06
The link
One link, straight to booking. Every extra tap loses people.
- 07
Highlights
Start here, Prices, Policies, Reviews. The four things a new client looks for.
Copy and adapt
Texts and captions to copy.
Replace the parts in [brackets] with your own details.
Solo studio
[Name] · solo esthetician Facials that aren't rushed [Neighborhood], [Town] Message me to book
Inside a med spa
Esthetician at [Clinic] Facials, peels and skin plans [Town] · Tue to Sat Book with me below
Do
- Say what you do in the first three words.
- Use the name field for what people search.
- Send the link straight to booking.
Don't
- Don't fill it with emojis and a quote.
- Don't list every service. Name the one you want more of.
- Don't send people to a page of ten links.
Or let Bella do it
How Bella handles this for you.
A bio that says "message me to book" only works if someone answers. Bella replies to Instagram DMs in seconds, day or night, and books the appointment while you're with a client.
Questions owners ask
What should an esthetician put in an Instagram bio?
What you do, who it's for, where you are and how to book. In that order.
Should I put prices in my bio?
Not in the bio. Put them in a highlight called Prices, where the people who want them will look.
More from the library
Other moments at the front desk.
Text template Google review request text templates. Hi [Name], thanks for coming in today! If you have a minute, a Google review helps other clients find us: [review link] Open Ideas Med spa event ideas people actually come to. Hi [Name], it's [Clinic]. [Provider] is hosting a small [event] on [date] at [time], [number] seats only. Would you like… Open Ideas Med spa Instagram post ideas for a month of content. Meet [Name], our [role]. [Years] years in, and still happiest doing [treatment]. Ask her anything in the comments. Open
See where you show up.
Tell us your clinic and the service you want to be known for. We'll email you a short video of your Google and AI visibility.