Win-back text
Hi [Name], it's [Clinic]. We haven't seen you since your [treatment] in [month] and wanted to check in. [Provider] has [day] at [time] if you'd like it. Reply STOP to opt out.
Ideas
Med spa marketing ideas, in the order they pay off.
Start with what you already have. Past clients, missed calls and happy clients who were never asked for a review are cheaper than any ad. Then build outward.
9:47 PM
Glow Aesthetics
Text message
After hours, the phone is still ringing
Hi, do you have any openings for a lip filler consult this week?
Yes! Dr. Patel has Thursday at 4:30 PM or Saturday at 11:00 AM. Which would you like?
Thursday
The list
Twelve ideas, soonest payoff first
- 01
Answer every call and message
The leads you already paid for. Most clinics miss the ones that come while they're with a patient or closed.
- 02
Bring back past clients
A personal message to people who haven't been in for a while.
- 03
Ask every client for a review
A few hours after the visit, with no reward. It's what new clients read first.
- 04
Rebook before they leave
The cheapest appointment you will ever book.
- 05
Finish your Google profile
Services, hours, photos and categories, filled in and kept current.
- 06
A page for every treatment
One clear page per service on your website, answering what people ask.
- 07
Reply fast to ad leads
The person who filled out your form is most interested in the first minute.
- 08
Show your face
Short video of you explaining what you do builds trust before the consult.
- 09
Post steadily
Three times a week, real photos, for months.
- 10
Partner locally
A stylist, a bridal shop, a gym. People who see your clients before you do.
- 11
Host a small evening
Fifteen invited guests, each leaving with a consult booked.
- 12
Then, and only then, ads
Ads work once the calls are answered and the reviews are there.
Copy and adapt
Texts and captions to copy.
Replace the parts in [brackets] with your own details.
Review request
Hi [Name], thanks for coming in today! If you have a minute, a Google review helps other clients find us: [review link]
Reply to an ad lead
Hi [Name], it's [Clinic]. You just asked about [treatment]. I can book your consult with [provider] for [time 1] or [time 2]. Which works?
Do
- Fix the leaks before you buy more traffic.
- Measure bookings, not followers.
- Do one thing steadily for three months before judging it.
Don't
- Don't start with ads while calls are going to voicemail.
- Don't pay for reviews or offer anything for them.
- Don't copy a competitor's discount. Compete on being reachable and trusted.
Or let Bella do it
How Bella handles this for you.
This list is what Bella does, in the same order. She answers every call, text and DM and books it, brings past clients back, asks every client for a review, keeps your Google profile worked, and calls ad leads the moment they fill out the form.
Questions owners ask
What is the best marketing for a med spa?
Whatever stops you losing the clients you already attract. For most clinics that is answering every inquiry, rebooking, and asking for reviews. Paid marketing works better on top of that.
How much should a med spa spend on ads?
There isn't one right number. Spend nothing until calls and messages are answered within minutes, or you are paying for leads that go elsewhere.
More from the library
Other moments at the front desk.
Text template Google review request text templates. Hi [Name], thanks for coming in today! If you have a minute, a Google review helps other clients find us: [review link] Open Ideas Med spa event ideas people actually come to. Hi [Name], it's [Clinic]. [Provider] is hosting a small [event] on [date] at [time], [number] seats only. Would you like… Open Ideas Med spa Instagram post ideas for a month of content. Meet [Name], our [role]. [Years] years in, and still happiest doing [treatment]. Ask her anything in the comments. Open
See where you show up.
Tell us your clinic and the service you want to be known for. We'll email you a short video of your Google and AI visibility.