November text to regulars
Hi [Name], it's [Clinic]. Our December evenings usually fill by mid-November, and you'd be due around then. Want me to hold an evening for you now? Reply STOP to opt out.
Ideas
Christmas and holiday spa promotion ideas for a full December.
December fills itself. The work is to book it early, in the right order, and to use the busy month to fill the quiet one after it.
9:10 AM
Glow Aesthetics
Text message
Hi Lauren, it's Glow Aesthetics. Our December evenings usually fill by mid-November, and you'd be due around then. Want me to hold an evening for you now? Reply STOP to opt out.
Yes please, the week of the 14th if you can
Tuesday December 15 at 6:00 PM with Mia. You're booked!
The list
Eight ideas for the holidays
- 01
The early December list
Message regulars in November and book their party-season visit before the rush.
- 02
Extended evenings
Two late nights a week in December, announced a month ahead.
- 03
Booked visits as gifts
A visit in someone's name with a card, instead of a number on a voucher.
- 04
The January hold
Everyone who visits in December is offered their January time before they leave.
- 05
Twelve days, one small thing
A different small add-on each day for twelve days. No discounts.
- 06
Team gift for a workplace
A set of booked facials a local office buys for its staff.
- 07
The quiet week
The days between the holidays, offered to people who are finally off work.
- 08
Thank you list
A handwritten note to your top regulars. Nothing to buy.
Check the rules where you practice.
Rules differ by place. In Canada, advertising a prescription treatment by name is restricted, and some provinces, including Alberta, restrict discounts, gift certificates and prizes for treatments. Check with your regulator before you run an offer.
Copy and adapt
Texts and captions to copy.
Replace the parts in [brackets] with your own details.
Instagram caption
December evenings are open for booking. We've added late nights on [days] so you can come after work. Message us or use the link in our bio.
At checkout in December
January fills fast after the holidays. Shall I hold [date] at [time] for you now? You can always move it.
Do
- Book regulars first, in November.
- Add hours before you add offers.
- Use December visits to fill January.
Don't
- Don't discount your busiest month.
- Don't promise a result by a party date. Let the provider set timing.
- Don't forget the clients who don't celebrate Christmas. "Holiday" covers more people.
Or let Bella do it
How Bella handles this for you.
December is when the phone is busiest and your team has the least time for it. Bella answers every call, text and DM, including the ones at 10 PM from people buying gifts, and books them into the evenings you've added.
Questions owners ask
When should holiday promotions start?
Early November for booking, late November for gifts. By December most of the good evening times are already gone.
How do I avoid an empty January?
Offer every December client her January time before she leaves, and send one message to the regulars you didn't see in December.
More from the library
Other moments at the front desk.
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Your next bookings are already in your client list.
Book a meeting and we'll show you how Bella brings them back.