June text
Hi [Name], it's [Clinic]. Traveling this summer? Tell me your dates and I'll fit you in before you go and hold a time for when you're back. Reply STOP to opt out.
Ideas
Summer spa promotion ideas for the slow months.
Summer is when regulars travel and routines slip. Plan around their calendar: before a trip, after a trip, and the quiet weekdays in between.
11:40 AM
Glow Aesthetics
Text message
Hi! I'm away most of July, can I get in before I go?
Of course. Mia has Friday June 26 at 2:00 PM or Monday June 29 at 10:00 AM. Which works?
Friday please
Booked for Friday at 2:00 PM. I'll also hold a time for when you're back, if you'd like.
The list
Seven ideas for summer
- 01
Before you go
A message in June asking who is traveling, and booking them before they leave.
- 02
Welcome back
A visit held for the week they return, booked before the trip.
- 03
Summer hours
Early mornings, for people who want the rest of the day outside.
- 04
The weekday hour
A small extra on your quietest weekday afternoons.
- 05
Sun care, properly
An SPF chosen by the provider, with a card on how to use it.
- 06
Teachers' month
A thank you for teachers, who finally have weekday time.
- 07
Start a series now
For treatments your providers prefer to begin in a certain season, book the plan while the calendar is open.
Check the rules where you practice.
Rules differ by place. In Canada, advertising a prescription treatment by name is restricted, and some provinces, including Alberta, restrict discounts, gift certificates and prizes for treatments. Check with your regulator before you run an offer.
Copy and adapt
Texts and captions to copy.
Replace the parts in [brackets] with your own details.
Instagram caption
Summer hours start [date]: we open at [time] on [days], so you can be in and out before the heat. Message us to book a morning.
Welcome back
Welcome home, [Name]! Your [treatment] with [provider] is held for [day] at [time]. Reply C to confirm or R to move it.
Do
- Ask about travel dates in June.
- Hold return visits before they leave.
- Let your providers decide which treatments suit the season.
Don't
- Don't make sun or skin claims in a promotion. That's the provider's conversation.
- Don't go quiet yourself. A feed that stops in July looks closed.
- Don't cut prices because the calendar is thin. Add a perk to the slow hours.
Or let Bella do it
How Bella handles this for you.
Bella keeps each client's last visit and usual timing on record, so she knows who is drifting over the summer and checks in when they are due, with their own provider's openings.
Questions owners ask
Why is summer slow for med spas?
Travel, school holidays and time outdoors break the routine. Clients don't leave. They skip a visit, and nobody brings them back.
What sells best in summer?
That depends on your menu and your providers' advice. What works everywhere is making the visit easy to fit around a trip.
More from the library
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Your next bookings are already in your client list.
Book a meeting and we'll show you how Bella brings them back.