One line of the menu
[Treatment name in plain words] [One sentence: what it is and who it's for] [Minutes] minutes · with [provider or role] [Price, or how it's priced: per unit, per area, from $X] [Consult required? Yes or no]
Policy template
A med spa menu clients can book from.
Every line on a menu needs five things: the name in plain words, what it is for, how long it takes, how it is priced and who does it. If one is missing, someone has to call to ask.
8:30 PM
Glow Aesthetics
Text message
What's the difference between your two facials?
The Signature Facial is 60 minutes with Mia and suits most skin. The Clinical Peel is 45 minutes and starts with a consult to check it's right for you. Would you like to book one?
The signature one, Saturday if you can
Copy and adapt
Wording you can use today.
Replace the parts in [brackets] with your own details.
A section header
[Group, in the client's words: Facials / Injectables / Laser] [One sentence on how to choose between the treatments below]
The small print, kept small
New to us? Start with a consult ([free / amount], [minutes] minutes). Prices are per visit unless noted. [Cancellation window] of notice to change a booking.
Do
- Use the words clients use, with the brand name second.
- State how each treatment is priced, even if you don't post the number.
- Say which treatments need a consult first.
Don't
- Don't list forty treatments with no way to choose between them.
- Don't describe results. Describe the visit.
- Don't let the website, the booking page and the front desk each have a different version.
Or let Bella do it
How Bella handles this for you.
Your menu is the first thing we build Bella from: treatments, prices, lengths and which provider does what. When it changes, you tell us and she is updated, so every caller hears the current version.
Questions owners ask
Should a med spa list prices on its menu?
Clinics do it both ways. If you don't list the number, list how it is priced, such as per unit or per area, and what a consult costs. That answers most price calls.
How many treatments should a menu have?
As few as honestly describe what you do. Group them the way a client thinks, and put the three you most want to be known for first.
More from the library
Other moments at the front desk.
What to say What to say when a client misses an appointment. Hi [Name], we missed you at [time] today and wanted to make sure you're okay. Would you like me to find you a new time t… Open What to say What to say when a client cancels last minute. Thanks for letting us know, [Name]. Because this is inside our [24] hour window, the cancellation fee of [amount] applie… Open What to say What to say when a client says you are too expensive. Thanks for asking! [Treatment] with us is [how it's priced], and every visit includes [what's included, who does it]. Th… Open
Don't take our word for it. Interview Bella for the job.
Call and interview her the way you'd interview a front desk hire. Ask how she handles an after-hours caller, a price question or a reschedule. Then she'll book you a time with our team.