The Price Raise Toolkit
Raise your prices without losing the clients you actually want to keep. The real math of a raise, the exact 60-day note to send regulars (no apology, no essay), the $1 experience upgrades that make the new price feel fair, and a do-it-this-week checklist.
Best for: Med spa, aesthetics, salon and studio owners who haven't raised prices in 12 months or more, or who dread the conversation.
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The Price Raise Toolkit
Raise your prices without losing the clients you actually want to keep.
A price raise is the fastest money in your business. No new clients, no new ads, no new hours. Just the same work, valued properly.
Most owners put it off because they picture the worst version of the conversation. This kit removes that fear by giving you the math first, then the exact words, then the small upgrades that make the new number feel obvious.
Read the math page before anything else. Once you see what a modest raise is worth over twelve months, the rest of the decision makes itself.
6 sections. Built to use between clients.
- The real math of a raise, worked out on your own numbers
- The exact 60-day note to send regulars: no apology, no essay
- $1 experience upgrades that make the new price feel fair
- How to handle the handful of clients who push back, calmly
- A do-it-this-week checklist so the raise actually goes live
Contents
- 01 The real math of a raise
- 02 The 60-day note to send regulars
- 03 $1 experience upgrades that justify the number
- 04 Handling the clients who push back
- 05 What to do if someone leaves
- 06 Your do-it-this-week checklist
4 more sections inside
A small raise is worth more than it feels.
Multiply the raise by how many visits you do, and by the weeks in a year. That's what the raise is worth before you add a single new client.
$10 raise × 25 visits a week × 52 weeks = $13,000 a year
Illustrative numbers. Put in your own.
- Give real notice. Sixty days lets regulars plan, and makes the change feel considered rather than sudden.
- Don't apologize. A short, confident note reads as a business that knows its worth. A long one invites a debate.
- Make the new price feel obvious. Small touches that cost almost nothing change how the whole visit feels.
- Expect a few questions, not an exodus. Have a calm answer ready for the handful who push back, and let price shoppers go gracefully.
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